Copy with Heart Is Undergoing Renovations

Thank you for visiting Copy with Heart! I'm renovating this site to comply with new FTC regulations. The new rules don't allow a vendor to use testimonials that claim a client has made a certain amount of money from her services, even if the claim is legitimate.

Instead, the vendor (me in this case) must share typical results. This is a lot trickier! A client could use my copywriting but do a poor job of driving traffic to the website. In such a case, the client's results would be poor, but this would have nothing to do with the quality of the copywriting.

More importantly, clients don't usually share their results with me, even when I ask them to.

This does provide an important protection to the consumer. For instance, on the other side of the coin, if you have a client with a great list who knows how to promote his or her stuff, even mediocre copy could lead to great results.

It's easy to see why hiring a copywriter can be wildly confusing!

If you need to reach me while the site is under renovation, you can send me an email at janet444 @ comcast dot net. I've deliberately spaced out the email address and not provided a link to avoid spam.

Thanks again for visiting Copy with Heart! May 2010 be your most prosperous year ever!

Warmly,

Janet Beatrice