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Mike added
$149,100 to his yearly income last
June, using a sales letter I wrote for
him.
Yes, you can increase your
income during a recession.
Earning
more in this economy may sound like an impossible dream. It
isn't. Mike is earning more and he's not the only
one.
How can you
make more money during a time when so many are afraid to
spend?
Now more
than ever, strong, effective marketing is essential. Business
owners who cut back on it, thinking it will save them money,
will suffer. They'll lose more in income than they'll save in
expenses.
Don't fall into that trap! Don't
let fear run your life or your business. Take reasonable
precautions, of course. But don't underestimate the power of
marketing. With the help of my
sales letter, Mike Corso got over 100 applications for
his $497/month service last June - during a
recession. You can read his story below.
That's because Mike didn't let
fear keep him from moving forward.
You shouldn't either.
Good Copy Makes
MoneyMy name is Janet Beatrice,
and my copywriting has made a difference for my
clients: "Our
conversion rate has tripled since we implemented your changes! It is hard
to determine what makes visitors become buyers, but you must
have a very good understanding of that…You are an excellent
writer, and after working with you, consider you a great
‘long-distance’ friend. Again, thank you.”
Kim, Linzy, and Delaney
Hildreth www.DrugTestYourTeen.com
And here's more from Mike:
"Thanks to my copywriter, Janet Beatrice, and
her impeccable rewrites of my initial draft, the VIP sales page
generated over 100 applications. Since I only have room for 25,
I'll be combing through each application, making followup calls
and deciding on the final list of clients over the next several
days . . . if I do my job and keep each of those clients happy,
simple math tells me that I'll be taking in nearly $150,000
just from consulting via webinars and teleconferences thanks to
a well-crafted sales page."
Mike
Corso www.coolsiteoftheday.com
My copy makes
a difference because I've spent years honing my skills
and learning how to connect with the right
audience for your product or service. I know the various
subtle techniques that honestly and
ethically persuade them to buy your product or
service.
Of course,
there's more to it than that. Your sales letter will have a
natural flow that keeps your reader engaged, whether she's
skimming or reading it word for
word.
One thing it
won't do is shout at your readers. If you've seen sales
letters written by less skilled copywriters you may
wonder if that's the voice you really want to project. No
need to worry. I understand that. .
.
Your Voice Matters - I Won't Let You Lose
It
I invite
you to view two very different sales letters I wrote, the one I
wrote for Mike and one I wrote for Elyse Hope Killoran, who
skillfully runs a beautiful and effective Law of Attraction
group called the Prosperity Partnership Program.
Try to imagine what would happen
if I wrote Elyse's letter in Mike's voice or Mike's letter in
Elyse's voice.
Here's Elyse's
letter:

And here's
a page from Mike's letter:

I think you
can see the importance of capturing the right voice.
You still need one more thing
from your copywriter; something that goes above and beyond just
writing the sales letter. You need a copywriter who builds
relationships with your prospects. I understand . .
.
Why it's so
Important to Build Strong Relationships - Even for Just One
SaleMarketing
professionals know the cost of getting a new client is
much higher than the cost of keeping an existing
client.
That's an important reason to
establish good long-term relationships with clients,
especially if you offer more than one product or an ongoing
service. A satisfied client who feels like she knows you and
trusts you is much more likely to buy from you
again.
Even if you have just one product
to sell, happy customers will be better for your business than
unhappy customers. You'll be happier too, knowing your product
or service is helping your customers.
When you build good relationships
with your prospects and new customers you
can:
- Solicit
testimonials – These are important for building
trust, which helps you sell more of your product or
service.
-
- Avoid
negative word of mouth – Bad press can seriously damage
your business.
-
- Develop
a targeted client base – You’ll be able to create a list
of people who are already interested in the kinds of
products or services you offer, and who are more
likely to buy from you later, if they trust
you.
-
- Reduce
your marketing costs – As I mentioned, the cost of
customer acquisition is much higher than the cost of
customer retention. If you’re putting a sales letter
online, you’ll need to spend money needlessly later
on if you don’t use that letter to build a list of
prospects and customers. And you’ll build that list
by building trust.
-
- Feel
proud and happy – You’ve just helped people with
your product, and what could be better than
that?
How do
you establish these relationships? By building trust in your
sales letter. And by keeping in touch with new and prospective
clients.
If that sounds like a lot of
work, no need to worry. That's my job.
It is a lot of work, and I love
it!
My Gift to
You - If You HurryI offer a free, 30-minute
marketing consultation. But I can't offer it to just
anyone.
Don't get me wrong, I love
helping people out with their marketing. Maybe a little too
much. I used to offer this to everyone and I was happy to offer
advice.
But too many people took the
great advice I gave them and ran off with it. Or worse, they
ignored it. Which was fine. That was my offer and I'm the wiser
for having tried it that way.
But I'm quite busy and can only
offer this valuable consultation to those who
- offer
a good product or service;
- would
rather take the time to do a job right than rush out an
ineffective sales letter;
- have a serious
interest in hiring a
copywriter.
If you're ready for this, I want to emphasize
that there's no obligation, of course. This is a great way for
you to find out what a smart investment it is to hire me.
If you don't feel that way after our consultation, I haven't
done my job.
In fact, if I don't think I'm the
right copywriter for you, I'll let you know myself. I have no
interest in taking money from those who won't receive excellent
value from my service. You deserve to hire the right
copywriter!
If you qualify for this offer, I
urge you to contact me soon, as I only have time to offer two
consultations per month.
Just send an email to me
at janet@copywithheart.com
. I'll let you know when I'm available
and we can set up a time to talk.
If we decide to work together,
you'll be protected by . . .
My
Guarantee
If you
aren't satisfied with your copy, I'll revise it until you
are.
Just contact me
at janet@copywithheart.com
to get started.
Wishing you peace & prosperity,
Janet Beatrice
P.S.
Don't forget to order your free
report on the three things you must do before you hire a
copywriter:
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Are
You Ready to Hire a
Copywriter?
Testimonials
"Make no mistake, Janet took a draft of my main VIP sales
page and absolutely supercharged it.
"Let me be a bit more specific: if I do my job and keep each of
those clients happy, simple math tells me that
I'll be
taking in nearly $150,000 just from consulting via
webinars and teleconferences thanks to a well-crafted
sales page.
"I suspect that, say, with a list of 40, I will have a waiting
list that will allow me to have a steady stream of clients as
current clients reach their goals and move on or perhaps hire
me for more services ($500 a month isn't much if clients follow
my advice ;)
"Bottom line: Janet's letter was so
effective that I wonder if I could ever put up another web page
without her 'OK'."
Mike Corso
www.coolsiteoftheday.com
“Our conversion rate has tripled since we
implemented your changes! It is hard to determine what makes
visitors become buyers, but you must have a very good
understanding of that.
It was so helpful to have you really examine every page of our
‘home-made’ website, and to offer so many helpful suggestions
and re-writes for us. You were such a great help in finding and
correcting our errors. You were never heavy-handed, and always
understood that our site was ‘our baby’. You are an excellent
writer, and after working with you, consider you a great
‘long-distance’ friend. Again, thank you.”
Kim, Linzy, and Delaney Hildreth
www.DrugTestYourTeen.com
“Your help in editing my 26 articles for the ABCs of Balance
in Public Speaking Toolkit email series was invaluable. I was
often so pressed for time that I would send you the first draft
of an article for final edits. It was always reassuring to know
that you'd catch any problems and fix them, and I came to trust
that your edits would always maintain the integrity of my
voice. In writing the content for my home page, you did a
lovely job of creating a connection with the visitors to my
website with your friendly, accessible tone. Thank
you!” Carla Kimball, M.A.,
M.B.A.
President/Founder
RiverWays Enterprises
Public Speaking Training and Coaching
www.riverways.com
ABCs of Balance in Public Speaking newsletter
www.riverways.com/news-abc.htm
“Janet is a pleasure to work with. Her enthusiasm comes through
in her writing. The Arts Alliance website is better organized
and easier to maintain since we implemented Janet's
improvements. Thank you for your fine work.”
Hilary Green
Arts Alliance
978.562.1646
“Working with Janet Beatrice gave me a tremendous head start in
putting together a new website. She helped me focus and think
through concepts that were important to me.”
Szifra Birke
Birke Counseling and Consulting
www.szifrabirke.com
“We hired Janet Beatrice to improve the response to our free
coaching offer. Janet asked the right questions, added more
specific information, changed the placement of the information,
and recommended web design changes to increase the offer's
persuasiveness. We're pleased with her professionalism,
intelligent, thoughtful writing, concerned follow up and
recommendations.”
Dr. Donna Goldstein Managing
Director
Development Associates International
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